Tagged
B&Bs
How-to guidesThe Pre-Arrival Message Sequence: What to Send, When, and Why Most Templates Don't Work Here
Most pre-arrival email templates assume you have your guests' email addresses. On OTA bookings you don't. Here are the five messages a small UK property should send instead, when to send each one, and where a service message becomes marketing.Harris12 min read
How-to guidesSeasonal Pricing for a B&B: How to Build a Rate Calendar That Holds
Two prices is not seasonal pricing. Build four or five tiers from your own booking history, then spend the effort on the top two — that is where 89% of the money is.Harris11 min read
How-to guidesSeasonal Pricing for a B&B: How to Build a Rate Calendar That Holds
Two prices is not seasonal pricing. Four or five tiers, mapped onto a calendar built from your own booking history — and almost all of the money is in getting the top two right.Harris11 min read
Buying guidesBed and Breakfast Booking Systems: What a Small B&B Actually Needs
Most B&B software is a hotel system with the hotel parts left in, or a holiday-let calendar that has never heard of breakfast. Here is what actually matters at four to twelve rooms — including the one limit that quietly decides whether free calendar sync will work for you at all.Harris8 min read
Buying guidesHow to Choose a Hotel PMS: A Checklist for Independent Hosts
How to choose a hotel PMS for an independent property: the jobs it has to do brilliantly, the costs that aren't on the pricing page, and the questions vendors don't expect.Harris8 min read